UNICEF welcomes Ikea donation for childrens play programmes in Africa
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Since July last year, Ikea has donated 2 euros to UNICEF from every sale of a teddy bear known as ‘Brum’ – leading to a total contribution so far of 666,566 euros (or about $829,000). This scheme will continue for another five months.”This is not about sending boxes of toys for children,” stressed Rudolf Deutekom, Director of UNICEF’s Private Sector Division. Instead, the project will use “creative, play-oriented ways” to divert street children or children caught up in civil conflict “into constructive, healthy activities.”UNICEF and the Angolan Government’s Education Ministry have set up an outreach scheme for the estimated 1.3 million children who do not attend school, as well as another programme directed at helping 80,000 street children.In Uganda’s north, Ikea’s donation will help pay for youth peer educators to teach at-risk adolescents about the dangers posed by HIV/AIDS, which has ravaged sub-Saharan Africa.