Netflix ‘far behind’ in the Indian OTT market

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first_imgHong Kong-headquartered analysis firm Counterpoint said that local providers Hotstar and Voot ranked first and second respectively in the Indian market, followed by Amazon Instant Video in third place and SonyLIV in fourth.Star India-owned Hotstar and Viacom 18’s Voot have access to local and Western content and both monetise through advertising – with Hotstar offering a ‘freemium’ subscription and ads service and Voot opting for an entirely ad-based model.Read it at Digital VE Related Itemslast_img