Professional development and professionalization of family accommodation service providers – Room to VET

Professional development and professionalization of family accommodation service providers – Room to VET

first_imgEurope is traditionally the world’s most important tourist macro-region, and family accommodation in Europe accounts for about 13% of the total available accommodation capacity.When it comes to Croatia, it has more than 500 thousand beds in family accommodation, which is more than half of the total accommodation capacity in Croatia. Modern tourists are increasingly staying in family accommodation looking for more freedom, privacy, an authentic tourist experience through interaction with the local community, better prices and greater value for money. Although family accommodation is relatively widespread in Europe and is constantly increasing, European destinations face a number of challenges due to the lack of control over its development.One of the main development challenges is the education of the owner of family accommodation and its professionalization, all with the aim of raising the quality of family accommodation and, ultimately, raising the overall level of quality of the destination offer. Another important trend that characterizes the modern family accommodation market is the increasing use of ICT both on the tourist demand side, in the travel planning phase and during the stay in the destination, and on the tourist offer side through the application of ICT in the promotion and sale of family accommodation.Bearing in mind the growing need of private accommodation owners for lifelong learning and for raising the level of their knowledge, skills and competences and, on the other hand, respecting the increasingly widespread use of ICT in family accommodation, the project was launched. Rooms to VET. The project is funded by the EU Erasmus + KA2 fund, implemented by the Institute of Tourism in Zagreb in cooperation with 8 partners from 4 European countries (Cyprus, Greece, Slovenia, Spain) and the project involves experts in the field of tourism, lifelong vocational education and ICT -and in tourism.The main goal of the project is to raise the level of quality and competitiveness of family accommodation in partner countries, using a free “e-learning” platform for owners of family accommodation and holiday homes, which will allow users to quickly, interestingly and easily (so-called “bite -sized learning ”) acquire the knowledge and skills they need to improve the level of quality of family accommodation. The platform will consist of 6 learning modules designed based on a detailed research of the educational needs and habits of family accommodation owners. These are the following modules: hospitality and service culture, planning for successful business, improving daily business, arranging and beautifying the accommodation facility, creating innovative products and services, and more efficient promotion and sales. Users of the platform will go through each module in a way that they will first learn the theoretical basis from a certain area and then go through the process of checking the acquired knowledge.In addition to the platform, on the project website (www.roomstovet.eu) there will be a database with best practices in the field of family accommodation as an example and incentive to other renters who want to raise the quality of their accommodation facility. PROGRAM – ROOMS TO VET – Professional development and professionalization of family accommodation service providers PROGRAMME09:00 – 10:00: GATHERING AND REGISTRATION OF PARTICIPANTS10:00 – 10:30: OPENING OF THE MEETING AND PRESENTATION OF THE PROJECTo Ministry of Tourism of the Republic of Croatiao University of Zadar- Welcome speecheso Renata Tomljenović and Damir Krešić, Institute of Tourism- Presentation of the “Rooms to VET” project10:30 – 11:30: POSSIBILITIES AND LIMITATIONS OF FAMILY ACCOMMODATION DEVELOPMENTo Ivo Kunst, Institute of Tourism- National program for the development of family accommodationo Nedo Pinezić, Family Tourism Association at the Croatian Chamber of Commerce- Current situation and development possibilities of family accommodation11:30 – 12:00: COFFEE BREAK12:00 – 13:30: EXAMPLES OF GOOD PRACTICEo Damir Hordov, Zadar County Tourist Board- “WELCOME” – Labeling of family accommodation in Zadar Countyo Anamarija Cicarelli, Interligo doo- Lifelong education and professional development of family accommodation ownerso Siniša Miljević, Istrian Development Tourist Agency (IRTA)- Application of ICT in the promotion and sale of family accommodation in Istriao Goran Rihelj, Portal hrturizam.hr- Hosts in family accommodation as ambassadors of Croatian tourismo Neven Palčec, myRent doo- Management of reservations in family accommodation – channel management13:30 – 14:30 – LUNCH BREAK14:30 – 15:30 – ROUND TABLE WITH PARTICIPANT’S QUESTIONS:THE FUTURE OF FAMILY ACCOMMODATION IN CROATIA – OPPORTUNITIES AND THREATS(moderator: Goran Rihelj)o Mila Razović, University of Zadaro Nedo Pinezić, Family Tourism Association at the Croatian Chamber of Commerceo Blanša Mićin and Šime Knežević, owners of family accommodationo Anamarija Cicarelli, Interligo dooo Siniša Miljević, Director of the Istrian Development Tourist Agency (IRTA) 15:30: END OF THE MEETINGlast_img


Leave a Reply